Marketing sazonal: como aproveitar para promover sua a marca

O marketing sazonal é uma estratégia cada vez mais utilizada pelas marcas para aproveitar as datas comemorativas e sazonais a fim de promover seus produtos e serviços.

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Essa técnica consiste em aproveitar eventos que acontecem em determinados períodos do ano, como feriados, épocas de clima específico e datas especiais, para criar campanhas publicitárias que despertem a atenção do público.

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Essa estratégia é especialmente útil para empresas que desejam se destacar em um mercado altamente competitivo.

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Veja agora 6 dicas para aproveitar o marketing sazonal

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1) Planeje com antecedência.

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2) Crie campanhas criativas e diferenciadas.

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3) Ofereça descontos.

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4) Utilize as redes sociais.

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5) Personalize a comunicação.

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6) Mensure os resultados.

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